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A turtle rider whose 80 year old mother subscribes to the Turtlegram forwarded us an email that she was sent from the Turtlegram, letting her know about their price increases. Here is the bill sent to them in December:
As you can see, the price for a year’s subscription was $179.40. Here is the email they were sent about the new rates:
The price jumped 20% to $213.20. And for what? Has the quality of the news paper gotten better? Nope. Has Clive McFarlane been fired? Nope. He continues to disrespect teachers and police in his columns while attempting to divide us along racial lines. Have they increased their local stories and contributions? Nope. They’ve increased the amount of AP stories while neglecting local issues. Have they brought you hard hitting stories like Turtleboy has? Nope. They’ve made a concerted effort to cover up critical aspects of stories involving Mosaic Cultural Complex and the Spencer-East Brookfield school scandal.
So why are they increasing their prices by 20%? Simple – they’re losing advertisers because their prices are INSANE. Here’s a link to their media kit. As you can see, they charge local businesses an arm and a leg to appear on their website, before raising prices on the 80 year old grandmothers who still subscribe:
It costs $3,501 per month for an ad to be seen 450,000 times. We had more than four times that traffic last month and charge a fraction of that. We truly feel bad for anyone who hasn’t figured this out yet.
How can they continue to raise prices on what’s left of their loyal following? How come they can’t stabilize costs even while charging advertisers that amount of money? Simple – they employ so many writers, editors, and columnists, and have to pay for their salaries and health insurance. And while health insurance costs continue to rise the amount of subscriptions continues to decline. Countless people have cancelled specifically because of Clive McFarlane, yet they continue to keep him on the payroll and expect your 80 year old grandmother to pick up the tab.
It’s insane, and it’s why they’re so threatened by Turtleboy. We are destroying their business and forcing them to raise prices because we’ve created a superior product. Don’t worry though, we need some interns to help us with coffee runs, so Lyin’ Kimmy Ring and company won’t be unemployed for long.
We urge you to support the Turtleboy Sponsors by doing business with them. Without them none of this is possible. Click on any of them to check out their sites or Facebook pages.
Liberty Tax Preparation, Greenwood Street, Wormtown Brewery, Union Tavern, Scavone Plumbing, Bennie’s Cafe, Craftech Restoration, JJM Insurance, Smokestack Urban Barbecue, Attorney Michael Erlich, Smitty’s Tavern, Julio’s Liquors, Solarreviews.net, The Gun Parlor Range, Attorney Anthony Salerno,