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A couple weeks back we broke this story about UMass-Amherst RA’s sending out an email to dorm residents, telling them they can’t make jokes about the deceased gorilla Harambe because it’s a racist microaggression that will be viewed as an attack on people of color. Real life. Such an embarrassment.
Anyway, UMass-Lowell apparently wanted to let the world know that they are not run by PC anti-fun Nazis so they decided to pull the ultimate power move – hold a Harambe Night at the men’s soccer game:
— Willian Avila (@realtimewillian) September 16, 2016
NECN: School officials were aware that some would find the promotion offensive. Issues related to Harambe have come up including on campus at UMass-Amherst.
“Our marketing initiatives are designed to respond in a positive and fun way to student interests,” the school said in a statement. “The name Harambe stands for bringing people together and that was our focus. However, we were not aware the issue had become controversial on another campus or that some online tributes to Harambe had been co-opted in inappropriate ways by Internet users not associated with our campus. UMass Lowell is committed to being an inclusive community for all.”
How crazy is it that we live in a world where administrators and school officials actually have to explain how a Harambe themed soccer game IS NOT offensive? This is what the future looks like. Any time you want to have fun you have to pre-empt with an explanation about how it’s not a microaggression. But obviously this was just a big stunt by UMass-Lowell administration to let prospective students know that not every state school is run by out of touch social justice warrior morons. It’s brilliant if you ask me.
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