WEEI’s First Ratings Book Without Kirk Minihane Is The Red Wedding Of Ratings Books, And What Happens When You Let The PC Police Control Your Content


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The ratings book for sports talk radio are in for the first quarter of 2019, the first official quarter without Kirk Minihane at WEEI, and it’s a Goddamn bloodbath:

OVERALL: 98.5 the Sports Hub 11.8 (1st overall), WEEI-FM 5.3 (5th)

AM Drive: Toucher & Rich 12.2 (1st), Mut & Callahan 6.9 (4th)

Middays: Zo & Beetle 13.7 (1st), Dale & Keefe 6.1 (3rd)

PM Drive: Felger & Mazz 14.8, OMF on WEEI 5.7 (4th)

Evenings: Jones/Arcand 8.5 (1st), WEEI’s Amalgam of Suck 2.8 (t-14th)

Weekends: WBZ-FM 6.6 (2nd), WEEI-FM 2.6 (t-14th).

Last winter Toucher and Rich had a 12.4 share, while Kirk and Callahan had a 12.6 share. The latter’s share was almost cut in half. That’s insane. Literally HALF the audience stopped tuning in because Kirk Minihane left. This might be the single worst business decision in the history of capitalism. It’s what happens when you put politics over revenue. And it’s all because the gutless hacks at Entercom and WEEI gave into these two fascist wastes of space:

Read all of Bob Murchison’s INSANE emails to WEEI advertisers here.

Dennis and Callahan routinely lost to Toucher and Rich. Then Kirk Minihane came along and made the show more interesting by saying things that regular people were thinking:

  • Erin Andrews is a completely moron who has her job because she’s hot
  • The Boston Globe is run by hypocritical, virtue signaling frauds
  • It’s not fair for biological boys to compete against girls in high school sports
  • Red Sox ownership is full of pandering fools

More importantly he was entertaining and unpredictable.

Next thing you know they had the most interesting morning show in Boston and they passed the milquetoast Toucher and Rich.

Then a millionaire from Sherborn named Bob Murchison decided that he didn’t like the things they were saying, so he began to relentlessly harass advertisers and meet with WEEI executives in bad faith. He teamed up with Shirley Leung and used her platform as editor at the Globe to shame WEEI advertisers into leaving the station by intentionally misrepresenting the things discussed on the show. His goal was to get Gerry Callahan fired, since he’s the more conservative and outspoken of the two. Instead WEEI took advantage of Kirk’s mental health issues and used his “temporary” leave as a window to get rid of him permanently. This appeased Shirley Leung and Murchison who stopped their harassment campaign after they got their scalp.

There are a lot of losers here – fans, sales staff at WEEI, and Minihane are the most obvious. The winners are the Globe and Bob Murchison. But by far the biggest losers here are the remaining WEEI advertisers. The goal of advertising is to be seen by the most amount of people for the least amount of money. The more people who hear your product the more conversions you get to sales. If WEEI is losing half of its audience because of this business decision then their advertisers lose half of the business they could normally expect to gain by placing an ad on WEEI.

Here’s my question – did the sales staff at WEEI give their advertisers a 50% discount? I’m gonna guess no on that one. Chances are they agree to a flat fee ahead of time that is not based on the amount of listeners. They sell the existing audience, which six months ago was the biggest in Boston. So if that’s the case then they completely screwed over the companies who stuck with them through the harassment in order to appease a professional agitator from Sherborn and a hack “journalist” from the Globe. Wicked smart.

It’s too bad because Callahan is still great in the morning, but Mut is just kind of there, and the producer (Chris Curtis) is the second most interesting person on the show, and he’s really NOT supposed to be part of the show. No one wants to listen to Alex Reimer or the rest of the hacks they drag out in the morning. The mid-day show is a runaway late term abortion, that has no shot of ever competing against Zo and Beetle. Whey they continue to drag out Ned Flanders year after year and expect it to work is beyond me. Dale Arnold’s voice gives me AIDS, and their refusal to talk about anything but sports makes them pointless to listen to.

I’m honestly surprised to see OMF getting murdered by Felger and Mazz, because their show is so much better. But to me that’s just the band going down with the ship. They lose through association. People are done with WEEI, and they brought this completely on themselves.

Here’s my question – when do they get down on their knees and beg Minihane to come back? Imagine they announced tomorrow that he was starting on Monday? That would be the highest rated show of all time, and I’d be convinced the whole thing was done by design. At this point they have no choice. Hell, I could bring in higher ratings and Dale and Keefe on my YouTube show, but they’d never, ever put me on the air, even though I exposed and humiliated the bully who was taking their lunch money.

Let this be a lesson – don’t mix business and feelings. Your feelings don’t matter. Ratings matter.


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66 Comment(s)
  • Why?
    April 18, 2019 at 8:32 am

    Anyone else notice that Shirley shows her bottom teeth when she smiles? Most people learn to stop doing that in 1st or 2nd grade. She looks like a a goof troop.

  • Reimer Sucks
    April 17, 2019 at 11:47 pm

    Both literally and figuratively. Every time he’s on I change the station

  • Hugh Mungous
    April 17, 2019 at 7:11 pm

    One more thing, whoever originated the term ” dainty screamer”Fucking beautiful,that makes me chuckle every time .

    • Alex reimer the dainty creamer and filthy screamer
      April 18, 2019 at 7:59 am

      Oh I’m such a dainty little taint sniffing creamer!! Peg me you pissants!! Ooohhhhh I like it.

  • Kenneth Foley
    April 17, 2019 at 6:37 pm

    EEI castrated Jerry.
    Like TB says . . .
    Ya gotta feed the fam

  • Clay Travis For Me
    April 17, 2019 at 5:19 pm

    EEI is unlistenable now. The morning show sucks with unfunny Mutt, butt reamer and Jerry who has sold his soul to milk out any semblance of relevance he thinks he has left.
    Follow that up with Dale Flanders, Keef who sucks, Fauria who babbles about watching the Batchelor, the redundant Big O and Lou who is about the only one remotely good that is left on that sorry ass station. Add to that they constantly put fucksticks like Tomasse on and even have the nerve to dedicate a complete hour on the weekend to his sniveling along with that metrosexual homosexual Evan Dreich. Fuck EEI.

  • randiguy2006
    Randall Guy
    April 17, 2019 at 4:52 pm

    It’s so satisfying to see the death of WEEI.

    Dennis sits at home drinking and tweeting.
    Minihane heads for the rubber room.
    Callahan wonders WTF happened.

    And the Metco gorilla somewhere chuckles.

  • SRR
    April 17, 2019 at 11:49 am

    The SJW call themselves “Woke” but what they can not see is the fact that they are not awake at All.
    Instead they are going through life in a perpetual Nightmare.They slumber in a world of hatered and fear, a world filled with racists lurking everywhere,fascist, Nazis, eminent global destruction and rapist’s abound. A nightmare where the color of ones skin induces guilt in some and treats others as helpless shills in need of special treatment. Where those that were sent to protect are evil and success is bad.
    They all sleep each sharing the same bad dream, each adding a New terrifying element constantly too their collective Nightmare on a regular basis. Pitiful people going through life Asleep in a shared Nightmare. That is the Liberal left. If only they could hear those that truly are Awake and end the Nightmare, see the Sun and live.

  • randiguy2006
    Randall Guy
    April 17, 2019 at 11:46 am

    So ‘EEI fired their asshole and his asshole fans left?

    Go figure.

  • Doc
    April 17, 2019 at 11:10 am

    I completely agree that WEEI’s move sucked and was unfair.
    I’m only bothering to post a comment because I need to rep Toucher and Rich. That’s a good show. I hope they can get uncuffed someday because the sports format makes it harder for them to do what they do. They were my favorite when they were afternoons on WBCN.
    I think everyone is forgetting that Kirk was doing shtick — Outrageous contrarian just to be “look at me, I’m the outrageous contrarian.” He made the atmosphere toxic, which made John Dennis retire early (though I personally don’t miss him.)
    Good reminder to check out Kirk’s podcast. It think he might still be paid on his old contract to do a solo thing.
    And Mut is fine. Better than the heat gets for being boring or untalented.
    ‘couple beers, no beers’ Tard Out

    • Frank
      April 17, 2019 at 11:45 am

      Toucher and rich suck too

    • randiguy2006
      Randall Guy
      April 17, 2019 at 4:13 pm

      Dennis left because he was too drunk to drive to work.

    • Giggle girls on sports
      April 17, 2019 at 6:23 pm

      Im going to be easy on you here, DOC. T&R suck really bad. They sucked back in the bcn days as well. I have tried to listen to them in the past and really all I could equate their show to was a couple of giggle girls, cackling like middle school girls. The only improvement that has happened to that show was when adolfo left/got canned. Then they have shit teeth, John Wallach, whose twitter handle is kengriffeyjrrules. Wow, you’re a grown man, how gay. How they get ratings is a mystery to me, must be big fans of lizzy warren and marty walsh and their crowd tunes into t&r i guess. Either way, radio is dead in boston. Every station of the same genre play the same 500 songs on rotation. Just noticed this week that alt 92.9 became rock 92.9 with an emphasis on classic rock. Yay, please play dream on for me for the millionth time while i rip my ear drums out of my head. Ironically, their first song i heard was When i come around. Um no, green day is a no go for me.

    • Nee Chi
      April 19, 2019 at 1:07 pm

      That’s right Randall. You can logic. What a good boy!!

      Logic also tells us – you genius bastard – that in a business like radio, if you don’t have fans, you don’t have a business. So from the perspective of WEEI: Fans matter.

      Stay brilliant Pony Boy! (Or something like that…)

      • Blake
        October 8, 2019 at 10:56 am

        Rich and Toucher are liberals who hate Trump – full stop.

        That’s the main reason why Dennis, Callahan, and even Minihane had to go – with WEEI hamstrung, and the conservatives kicked out, all you get are milqtoast Republicans and Left-Wing liberals.

        The worst thing that can happen for people like Bob Murchison is to compete in the arena of ideas and argument. So he doesn’t argue, he uses his bank-funded warchest to shut people down. It’s all he knows – rigging the debate so there is no debate, similar to his approach with the financial sector.

  • Hipsterbeard Beta-Cuckstein
    April 17, 2019 at 11:06 am

    They need to mix up the programming and get away from that lowbrow sports rubbish. I have concept for a radio show that I can host dedicated to vintage bicycles. I’m a bit of a penny-farthing buff and own more than one. My buddy is an expert on early and mid century kitchen appliances so he could be a frequent guest. We could do a thrift store and flea market segment too. I always get this amped after my second latte!

  • Crispy C
    April 17, 2019 at 11:04 am

    Leung (looks tranny but isn’t), Bug-eyed Bob Murchison, and his muff-diving mentally ill tranny daughter… what a group of beautiful people. Said no one ever.

    Honestly even in this PC age it is kind of shocking what Murchison was able to do all because he had his feelings hurt over having a tranny daughter. Even with all his money you would think people would just see his emails and tell him to fuck off and that trannies are fucktards ruining society. Shame on these weak ass companies that pulled out from advertising on WEEI.

    Trannies and those that support them are evil people. Remember that when you go to your Christmas parties and play nice with hideous tranny cousins because it’s the easy thing to do.

    • Larry
      April 17, 2019 at 11:18 pm

      WHY ARE YOU LISTENING TO A SPORTS TALK RADIO STATION if you have no interest in sports?

  • murdochpatsymcreynolds
    Old Tom Morris
    April 17, 2019 at 10:53 am

    I guess the audience disliked hearing about Alex Remeir’s gloryhole experiences in Montreal and other salacious exploits.

    • murdochpatsymcreynolds
      Old Tom Morris
      April 17, 2019 at 11:04 am

      For the love of God, bring back Minihane. Just Minihane and Callahan, no third wheels and let them do the show they want to do. You just might get me back Gerry.

  • Frank
    April 17, 2019 at 10:46 am

    These businesses think because liberals are the loudest that they’re the majority, this is how they find out the truth

  • Kevins 9 Iron
    April 17, 2019 at 10:31 am

    OMG Reemer is 14th. That is hilarious.

  • Barry
    April 17, 2019 at 10:29 am

    More ground lost to the caliphate.

  • z
    April 17, 2019 at 10:24 am

    I’m betting most of us aren’t in the prime demographic audience which means we weren’t buying the shit being advertised. So, they thought, what’s the big deal, those people don’t count anyways. I’m guessing there’s much more of us than they thought, hence the sucky ratings.

  • WEEI is Still On The Air?
    April 17, 2019 at 10:15 am

    The millionaire and liberal Asian from the Globe made some noise and WEEI folded. Now their ratings are in the toilet and they deserve to be. The Globe is going out of business and Bob’s wife is having several affairs. Wait until it all comes out TBS gold

  • z
    April 17, 2019 at 10:07 am

    I try sometimes to listen in the car.
    Every time, I mean every freaking time, the on air personality is talking about the on air personality of a different show on WEEI.

    Like 8 year old 3rd graders.

    Know what’s worse? Boston Sports Tonight. Always knew Holley was a bit of blowhard, but didn’t realize how much until he went over there. Whenever Curran is on he looks like he wants to throttle a regular on that show.

    John Dennis must be Nostradamus reincarnated. He didn’t like Kirk that was obvious, but I have an idea he knew what was going to happen and thought “I’m too old for this shit”. Could you picture Dennis working with 3/4s of these half-wits?

    Callahan is just marking the days until retirement. Unfortunately that date is still a bit down the road. I’m betting he doesn’t make before he quits or they quit him.

    • Tom E's overinflated Eeeego
      April 17, 2019 at 6:29 pm

      Whoa buddy, watch your self. Your talking about THE Tom E Motherfucking, E. Curran. Don’t you ever dare type out just Curran, You should know its always Tom E Curran. He’s our imitation crabmeat Stephen A (I aint racist) Smith.

  • The Name Game
    April 17, 2019 at 9:06 am

    Every time I hear or see Blob Turdchison’s name, I recall reading, as a kid, the stories of the fictional Murchison Morks, and especially “Obstinate Uncle Otis.” Blob needs to get a head bonk, take a cue from Otis, and disappear.

    What is his financial stake in this (i.e., why was he so hell-bent to emasculate the station)? And why does he look like a f*cking finger puppet?

  • T-Bone
    April 17, 2019 at 9:02 am

    Bob dips his bald head in oil and rubs it all over Shirley’s naked body.

    • George Costanza
      April 17, 2019 at 8:13 pm

      I was the one who was suppose to be called T-Bone.

  • Minihane Sucked Just as Bad
    April 17, 2019 at 9:00 am

    It’s NOT because your buddy Minihane is gone. It’s because Reamer-Tomasi-James “Big-Bag-of-Suck”, Wiggy “Do-You-Know-i’m-Black” Wiggins and “Mut-The-Moron” are STILL on… And, Gerry has morphed into to the old LADY in your childhood neighborhood who screamed at all the kids every chance she got for whatever reason aroused her miserable temper that day.

    At least T&R actually covers sports daily, and knows who the Bruins are, rather than arguing about race and sex every 5 minutes. That is, when their not insulting each other and talking office politics.

    I”ll take D&C any day and 5 times on Patriots Monday over this Shit-Show

    • Minihane Sucked Just as Bad
      April 17, 2019 at 9:03 am

      The fact Minihane was even successful is just a testament to how bad T&R really is. And now this collection of flotsam and jetsam can’t even compete.

    • The Common Man
      April 17, 2019 at 8:12 pm

      T&R cover sports? I couldn’t tell through all the giggling. I can’t tell if it’s a radio show or a sleep over for 15 year old girls.

      • True and it still beat M&C and the DBs!
        April 19, 2019 at 12:40 am

        Absolutely true and they still cover more sports than Mut & Callahan and their Guest DB of the Day:
        1. “Did you know I’m Gay” Reimer
        2. Wiggy “Did you know I’m Black” Wiggins
        3. Tomase “The Liberal Fabulist”
        4. Mark “Don’t call me a sexual harasser” James
        5. Evan “Did you know I’m unemployed” Derelict

        Talk about a big bag of suck….

  • American girl
    April 17, 2019 at 8:43 am

    What is a Red Wedding? Did you mean red herring?

    • KimberlyS
      April 17, 2019 at 9:25 am

      It’s a reference to a scene in “Game of Thrones” – it’s a mass slaughter.

      • American girl
        April 17, 2019 at 11:47 am

        Oh, thank you KJDS. I don’t watch GOT.

  • Evil Suit
    April 17, 2019 at 8:23 am

    I’d rather watch it burn then have them admit their mistakes. In 18 months when the station is playing a nonstop loop of hip hop and hot jams because they can’t pay the talent and the station is bought out of bankruptcy by a hedge fund run by Bob Murchison I’ll have nothing but respect for his gamesmanship.

  • Rufus
    April 17, 2019 at 8:14 am

    I try very hard to to listen to EEI but I find myself drifting over to 98.5 sometimes. (which is dreadful and I usually switch back)
    Betting talk and how much of a degenerate father Mutt is are just not grabbing me. Sometimes you need people to be uncomfortable and that is what Minihan (love him or hate him) provided.
    Very sad that a business caved to the lunatic fringe which is now the loudest voice in the rubber room.

  • the sports babe
    April 17, 2019 at 8:13 am

    If I hear Alex Rimjob voice I change the station …..only good move EEI has done is got rid of that talentless slob John Tomase and Treni

  • Mr.? Gabe Murchison
    April 17, 2019 at 8:01 am

    Spot on analysis
    Mutt and Callahan are so bad that I flip on RKO and listen to Jeff Kuhner. Touch her and Bitch suck.
    I don’t care about Kirk. ‘EEI needs to bring Metaperal back as the 3rd guy.

    Who does Dale Arnold have extortion material on? No one has ever said, “Can’t wait to listen to Dale today.” The only worse hockey announcer is Jack Edwards.

    Thank God for satellite radio. Rome, Schein, Mad Dog.

    Lesson to you, don’t mess with my Dad.

    • The angry taint
      The angry taint
      April 17, 2019 at 10:36 pm

      how dare you disparage the great jack edwards sir! he is the velvet fog of sports announcers and i am seriously considering to challenging you to a duel

  • Frank
    April 17, 2019 at 7:55 am

    This is great, those pandering cunts at EEI got what they deserved(management) hopefully people will start turning off Red Sox games next they’re worse. Alex reamer definitely sucked his way on air

    • z
      April 17, 2019 at 11:53 am

      It’s 3 and 2 on Pedroia and here’s the pitch. It a deep ball going to the green monster. It hits the MGM Resorts logo on the wall. For a second there I thought it was going to hit the J in Jim Bean a little to left. Wind must have taken it. If he had hit it a little harder it might have stayed left and hit the AAA MAFRE sign above the wall seats.

      Oh, yeah, there’s a pitching change going on. Why not go to your local Star Market for brawts the next time you have the gang over for the big game. Next Tuesday is tampon day at Fenway. Any player whose last name begins with T and hits a home run in the Third inning means everyone in attendance gets a free box of tampons.

    • The Common Man
      April 17, 2019 at 8:08 pm

      Haven’t watched one Sox game and I don’t plan to until John Henry sells the team. He’s turned his back on the sox fan base to get social credit among the moron elites he runs with. Well fuck him and fuck the team I grew up watching.

      • Bob Montgomery fan
        April 20, 2019 at 3:08 pm

        I’m the same way. To hell with this team. Tom Yawkey was 10 times the owner that this current bunch is. Glad to see them struggling.

  • The Common Man
    April 17, 2019 at 7:53 am

    The Common Man has a commute for over and hour where I listened to WEEI the whole way. I often ate my lunch in my car to consume more WEEI. I’m happy to report that I only listened to WEEI a couple of times since they used Kirks illness to get rid of him. I listened to OMF a couple of times the week of the Superbowl.

    I’m a huge OMF fan but I can’t support a station that hates mentally ill people. Tried the sports hub in the morning but I couldn’t take the giggle fest.

    • sports radio blows
      April 17, 2019 at 9:35 am

      Sneak out at lunch to listen? You need a hobby other than listening to dorks talk about adults playing sports.

      • The Common Man
        April 17, 2019 at 8:03 pm

        Hi Bob, nice try, would you have rather me stay in the office and listen to people bitch about their cable bill? No thanks.

  • Hugh Mungous
    April 17, 2019 at 7:47 am

    Haven’t listened to EEI in months, morning show with the cavalcade of SJW’s sucks. Piss on your audience and you get what you deserve.

  • Betty Ford
    April 17, 2019 at 7:18 am

    In no way I am defending the management at WEEI, but is it possible they were in fact thinking they were making a good business decision by firing Minihane, and got it completely wrong?

    Either way it never should’ve gone down the way it did. When it did I shut the station off on principle for months. Then I discovered I like my new found peace in the car, and its largely stayed off since.

  • bigdaddy
    April 17, 2019 at 7:14 am

    Bob Murchison is a fascist fucking asshole

  • Turtle Rider
    April 17, 2019 at 7:12 am

    I love how libs think people don’t want to hear that women broadcasters are worthless trash sluts and that tranny athletes are subhuman fags. Like, that’s EXACTLY what I want to hear.

    • The Common Man
      April 17, 2019 at 8:02 am

      I disagree, I think men have no problem with women commentators when they don’t suck. One of me favorite sports writers if Jackie MacMullan. She is the perfect example of a women handling a job traditional done by men. The difference is Jackie earned her spot with merit.

  • bigdaddy
    April 17, 2019 at 7:06 am

    Alex reimer is a whiny little SJW cunt who screams and yells at any one who doesnt agree with his liberal talking points

    • Ogie oglethorpe
      April 17, 2019 at 9:34 am

      Beetle is even worse, repeating the same lines over and over….trying to drive in his obnoxious points. I like Zo but Beetle and his waste-line need to let up a little….overly obnoxious

  • Phong
    April 17, 2019 at 7:03 am

    That photo of Murchison looks like all his wifes boyfriends showed up for her birthday party.

    • 420 specialist
      April 17, 2019 at 7:56 am

      This comment is hilarious! And I haven’t even smoked weed yet.

  • Alex reimer the dainty creamer
    April 17, 2019 at 6:27 am

    Hahahahahaha. Can’t fire me. Even though I’m terrible and unentertaining. I oppress children and disrespect the military but teeheee there I am every morning. Can’t fire me I’m LGBTQ1877karsforkids.

    Our advertisers love us. Fart painting. Paint the walls paint the halls. You can paint your c0ck and b@lls. Your vision comes to life! Teehee. Pissants.

    • Mushmouth Ginger Lanigan & Associates
      April 17, 2019 at 6:40 pm

      Hi its Joe Jackoffandblowme…

  • John Blutarsky
    April 17, 2019 at 5:32 am

    Just goes to show that sports fans ain’t into fucking SJWs (Reimer) and their fucking load of shit. I’d rather drive without the radio than listen to that douchebag.

  • Legalize Rape
    April 17, 2019 at 5:06 am

    And the whack thing is, he was 100% right! Erin Andrews is a worthless slut who deserves to be held down and raped!

  • Michael Johnson
    True justice
    April 17, 2019 at 4:47 am

    Right on ut. I hate reimer.if McDonald’s got rid of their big macs and sales dropped in half, what would they do? Bring back the mac. Weei needs to bring back Kirk now. Did I mention that I hate reimer?

  • Y
    April 17, 2019 at 1:21 am

    The outrage culture won, for now.
    Murchison is a Nazi fascist.
    America is waking up.

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